AM Website Redevelopment & Content Migration
For over 190 years the Australian Museum has been at the forefront of scientific research, collection and education. So no surprises that its website is a treasure trove of information. For their new rebuild, the IC tackled a complex data-migration, several hairy systems integrations, and a digital brand extension and site design. The result: a stunning new digital experience and winner of Best Institution Website at the 2019 MAPDA Awards.
- Content migration
- Backend CMS development
- Third-party systems integrations
- Digital brand extension
- Website design and frontend build
We built data migration tools to move 11,000 legacy pages from the old content management system to the new CMS. The CMS allows content editors to display either migrated, legacy content or a version developed using the new authoring tools on a given page. This approach has allowed the museum to approach content update progressively with existing staffing rather than all at once before launch.
The new web system integrated the Fotoware DAMS and the Centaman ticketing and membership system and the ThankQ CRM. Each of which presented various challenges which we worked through in partnership with the vendors.
Based on existing brand guidelines, we also developed a modular design system, fully integrated with the CMS. This allows content editors to adjust branded design choices without breaking the design system giving them safe levels of design freedom.
The resulting site won Best Institution Website in the 2019 MAPDA Awards.