Exploring Tessitura

Spend some time around museums and galleries and you keep bumping into one, ubiquitous piece of software: Tessitura.

Initially developed by The Metropolitan Opera as an integrated application for customer service, it was adopted early on by other performing arts organisations. Eventually the non-profit Tessitura Network formed to support the software's ongoing development.

Cultural and arts organisations all over the world — including some of our clients — use Tessitura for customer relationship management (CRM), bookings, ticketing, donations and fund-raising.

Over the next few weeks, we're going to specifically explore Tessitura as a museum CRM – what a CRM is, why a museum might want one and why it's useful to integrate a Tessitura with a museum website and its content management system.

Here are the posts:

• Does Your Museum Need A CRM?
• Does Your Museum Need Tessitura?
• Two things your museum CRM must be
• How do you integrate with Tessitura?
• Case study: Tessitura and the Australian Centre for the Moving Image
• Case study: Integrating Tessitura and SFMOMA
• The future of GLAMkit and CRMs

If you're interested in discussing how to integrate Tessitura more effectively with your website, get in touch! We'd love to hear about your project.