One of the trickiest parts to nail on the Business Model Canvas is the most crucial part: the value proposition at the centre. We outline a step-by-step process to work out your specific value proposition – the product or service you offer that creates value in a customer’s life – using the Value Proposition Canvas
The Business Model Canvas is a strategic management template that helps businesses to describe, design and analyse their business models. This article explains the basics of the Business Model Canvas, describes why it’s useful, how to use it and provides a downloadable template of the canvas.
