The Business Model Canvas is a strategic management template that helps businesses to describe, design and analyse their business models. This article explains the basics of the Business Model Canvas, describes why it’s useful, how to use it and provides a downloadable template of the canvas.
Alexander Osterwalder is a business theorist, entrepreneur, consultant, and independent author from Switzerland. He is famous for his work on business models, particularly for developing the Business Model Canvas.Osterwalder holds a Ph.D. in Management Information ...
