The communicator in a data visualisation finds how to use data and information to tell a story. The communicator engages the data wrangler to help find the data to tell the story, and keeps the team on course during the project.
Data visualisation often begins with a story, from which the data you need follows. Other times, looking into data without thinking about the story might unearth some surprises (more about that next).
The communicator helps to understand:
- the audience for your data visualisation
- what information will be useful to them
- what sort of presentation is desired, and
- how this matches your organisation’s business requirements.
For example, a communicator might talk to stakeholders and determine that managers in the organisation need to show the impact of sustainable practices and their effects through an interactive tool so that the business can reduce their environmental impact.
Communications officer, communications manager, UX designer, designer, strategist, producer, content strategist, marketing manager, interaction designer, strategist.
Software and skills
Interviewing, audience research (people skills), content drafting and planning, writing and editing (word processing, spreadsheets), sketching and visual planning (Balsamiq, Illustrator, Photoshop, Fireworks, Sketch App, Axure, Powerpoint, Pages).
The communicator may also be the designer, or the data wrangler (and, if you're lucky, the coder, too!)