90% of startups fail. This remarkable statistic is attributable to two factors: poor management and an unwillingness to gauge prospective customer interest. The Lean Startup method remedies this common issue by turning ineffectual chaos into actionable order.
Okay, what is a lean startup?
"Lean Startup" is a product development and management method that is especially tailored for startups. It is a framework that tells a startup whether or not a product is translatable into a viable, sustainable business; it employs iterative development techniques that incorporate, at its core, feedback from prospective customers.
Who actually uses this?
Many prominent companies such as Dropbox, Aardvark, Grockit, and more have used Lean Startup to pave their way to success. This method is effective because it enables fast, affordable, and data-driven product development that steers startups away from the fatal mistake of prematurely scaling a product.