Creating a complete product without testing assumptions first can lead to a lot of time and money wasted if it turns out it is not a good fit for your market.
To get started, you need to be certain you know,
- Who is your target market, as clearly and concretely as possible?
- What are you assuming about your product, its ecosystem and environment, your customers, their lives and needs?
- How can you test each assumption?
Crafting a minimum viable product requires a lot of judgment. There is no formula to tell how to develop the right minimum viable product to test your assumptions or when the job is done enough to move forward. That requires your own judgment.
What does assumption testing look like? It looks like experiments to test whether each piece of your idea is going to fly – split testing, smoketests, landing page signups, incremental prototypes.
We'll dive into more details on assumption testing before too long. But all those terms google well in the meantime.
The minimum viable product(s) will save you time and resources by telling you if the market wants your product or not. It can also give you a lot of feedback that will allow you to fine tune it to better serve your customers needs.
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… if you've already got an idea and you're looking around for developers, let's have a confidential chat to see if we can help you make it real.