An earlier version of Syrinscape had been attempted by another developer, but was unsuccessful because the technology that was chosen couldn’t keep up with the demands for high sound quality. Ben’s team made the tough, but right decision to drop the technology and start over with a new platform, but because of the time already lost on that version, the Syrinscape team wanted something quickly, and trusted IC to get it right.
The Syrinscape project is right up our alley: a really innovative idea that depends on the right technology, challenges our experience and skills, and with the gaming angle, fulfils our thirst for a little bit of geekery. Working with sound and creating something that fulfilled Benjamin’s vision was a unique challenge. The sound requirements were complex – real time with surround sound capability, lots of layers of reverb, and mobile/multi-platform functionality – but because of our background in innovation, and previous experience with sound design and real time environments, we were up for the task.
There’s a pretty big world of technology to choose from, but making the right choice the first time was really important, especially because of the time constraints. We decided to use Unity3D, traditionally a video game engine. Although an unconventional choice for IC, Unity is the perfect technology to build Syrinscape because it can handle rich sound, and it works across platforms.
A sound player app of Syrinscape’s calibre has never been made before. The IC knew the best technology to deliver what Benjamin hoped to achieve when he dreamed up Syrinscape, and we did the work quickly. In the six weeks following the initial meeting with Benjamin, we chose and tested the technology, built the system, added the SoundSets, built the ecommerce and website, and launched.