All articles by Dr Timothy Mansfield

The primary process for lean startups is the Build-Measure-Learn cycle. This process has been the key for many lean startups to develop lasting success. Startups carry out the cycle quickly and thoroughly to refine the idea for a product into something actual customers desire.

Researcher Simon Wardley derived the Pioneer, Settler, Town Planner (PST) concept from Robert Cringely's Accidental Empires as an organisational model for how to support repeated, long-term innovation. It transforms traditional organizational structures into cell-based organizational structures.

Geneticist turned CEO Simon Wardley uses his copious research skills to craft better ways his company can strategize and develop. One of his favorite methods of tracking current processes and forecasting their development can help your startup, too. His take on value chain mapping turns a simple flowchart creation into a tool for organizational learning and change, as well as a strategic methodology tool.

Good ideas power the world. But a good idea isn't enough to create change in the world. To create something new, something world-changing, a new idea has to take a form that fits the needs of enough people. Ideally, at least in a business, enough people who want to pay for it!

Technology and startup culture has transformed the world of innovation from gut hunches and experienced intuition to something more like science. Entrepreneurs in the 21st Century form hypotheses and test them to see if their hunches will survive the reality of the market.

A museum website contains a vast amount of detailed information which must be structured in a way so that users can find what they need quickly and easily. Enter Information Architecture, a vital part of website design that will ensure users find everything they are looking for.