All articles by Dr Timothy Mansfield

Do you work for a museum or gallery that employs fewer than about 25 people? Are you feeling a little cramped with your website software? Maybe it doesn't support the kind of things you need to tell people? Or it makes you do a lot of work? Or it doesn't connect to important things like your collection? We'd like to talk to you.

In her cracking Museums and the Web 2017 paper, Lucie Paterson lays out ACMI's success in using a product management approach to guide the build of their new website. Drawing on the recent successes of the Experience & Digital Team at ACMI, this paper will explain how the team is using product management methods to strategically transform the organization’s culture from one of irregular, exhibition-driven change to one that is constantly and continuously evolving.