With a history spanning 125 years, The Scots College has a unique and rich tradition, one that they are understandably keen to preserve. At the same time – being an educational institution dedicated to preparing young boys for the rigours of modern life – they also seek to be forward thinking and dynamic. These core values are communicated through a well-curated brand identity, with the backing of an internal marketing and design team.
Which is why when we were approached to redesign the Old Boys’ Union website to attract and engage a new generation, we were given a very clear objective: remain true to the Scots tradition and identity, with brand consistency a crucial must!
Fortunately for us, the college takes the management of its brand seriously and provided us with a thorough guideline manual and extensive visual assets, including a series of beautiful professional photos. The rest was up to us.