One of the trickiest parts to nail on the Business Model Canvas is the most crucial part: the value proposition at the centre. We outline a step-by-step process to work out your specific value proposition – the product or service you offer that creates value in a customer’s life – using the Value Proposition Canvas
The primary process for lean startups is the Build-Measure-Learn cycle. This process has been the key for many lean startups to develop lasting success. Startups carry out the cycle quickly and thoroughly to refine the idea for a product into something actual customers desire.